CEO Talk | The Game Is To Be Told

Excerpt from “Creating A New Deck” | James very effectively communicates a sure principle for success to young men from backgrounds similar to his. “People who understand what you have been through in your life will buy your music. You may have the minority, the young black men in the hood, who can relate to your music. If you have the majority of the minority listening to your music, you have the opportunity to give them some jewels,” James explained. “And if they follow you on Facebook or Twitter, you may have a forum to offer real life, situational advice that can actually benefit these people.” Read more


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